Businesses are now beginning to realize that traditional forms of advertising and marketing communications have gone by the wayside since the surge of social media marketing. With the growing importance of social media marketing, comes the need for “strategic preferred marketing developers”, or SPMD’s. These SPMD’s are a firms best indication into predicting the future of social media as a marketing platform and are now essential to a businesses communication efforts. They help businesses plug into websites, such as Facebook and Twitter, ad platforms and increase performance. Although being a strategic preferred marketing developer is not always easy. After reading this Business Insider Article, I learned about the company Syncapse, an enterprise social media marketing adviser, who went bankrupt after becoming overly dependent on their single client, Blackberry. Not only is it important to not focus on one business, but also not just one social media platform.
A SPMD can be one of the most valuable tools to your business, and here are some tips from the Facebook SPMD’s:
1.) Move Beyond Last Click Arbitration- there are multiple sales channels, the internet could just be for research
2.) Pre-Test Paid Media- serves as an analytic tool to reach customers more efficiently
3.) Measure Quality of Engagement- not just the amount of times exposed to message, but also the quality of the experience each time
4.) Understanding Facebook Activity in Emerging Markets- Facebook is a more powerful tool than ever and businesses need to use it
5.) Influencing Facebook Product Development- SPMD’s have a huge influence at Facebook, and have pushed for changes such as Facebook streamlining its paid media ad product lineThis entry was posted in Internet Marketing by Dan Kehr with 2 comments