In the beginning of the semester we were told that we were going to create our own websites and continuously improve them throughout the course. Here is some of the results of this site. Over the course of the semester, my website had a total of 648 page views, which translated into 165 visits to my site. Of these visits, 93 of them were unique visitors, and the average visitor stayed on my site for two minutes and 15 seconds. I tried to gain visitors to my site in through PPC and SEO techniques. 66 of the 165 visits to my site came from Google AdWords and PPC advertising. Most of the PPC traffic came from the keywords I bid on in my COB 300 AdGroup from my “Some Tips to Surviving COB 300” blog post. I was able to generate 45 visits by having my advertisement featured on the first SERP of google searches for keywords regarding the course and topic. I received 11 visits from organic search queries to Google, this low number is mostly due to my lack of optimized web pages. I had 35 visits come from Twitter, which is mostly due to the inclusion of my URL in my bio section. I also believe that from direct efforts of my twitter account and word of mouth advertising my site gained 42 visits from visitors entering my URL directly. Finally thanks to referrals from Dr. Clarke’s website, my site gained 10 visits. Overall I was pleased with the amount of visits to my site, although I wish I could have optimized my page better to receive more organic search visits.
Another essential tool all online marketers should get familiar with is Google Webmaster Tools. This tool gives the marketer more insight into what people are searching for when finding their website, who is providing links to your website, and what keywords are working the best in Google. This helped me out tremendously with the Google AdWords assignment because I found out initially that I was bidding on ineffective keywords and had trouble initially understanding what people were searching for. One thing I hope to learn more about from Google Webmaster Tools is the crawl errors. It is essential for marketers to know when robots are having trouble crawling your page, because they will not put your page in the search queries if it is uncrawlable.
When I first entered in MKTG 470, or Strategic Internet Marketing, I had no idea what to expect from the course. I figured that it would be a very broad and general course where we would be required to read/memorize different terms from the textbook, ultimately spitting this information out come test day. Although, Dr. Clarke completely proved me wrong. Not only was there no textbook, but we learned everything through hands on experience. Some of the key takeaways from this course are:
1.) This is a dynamic field- Since the internet marketing world is still relatively new, it is always changing and there are constantly new technologies and methods being discovered.
2.) Regularly Develop Quality Content- In order to receive a high website and page ranking with Google, it is essential that you come out as much good quality content on your website as possible. If you are successful Google will help drive more traffic to your site.
3.) Find your niche- There are tons of websites out there, so it is important that you find something to specialize in and make it as specific as possible. This is especially important when it comes to PPC advertising because bigger websites will place high bids on general keywords.
As I mentioned earlier in my post, I did not expect to really gain much from completing MKTG 470. Little did I know, this would become one of the most valuable courses I have taken here at JMU. This is a field that is growing faster than the amount of jobs that are available in the industry. Within the near future there will be a huge amount of positions open for SEO and PPC advertising, and this course has provided me with the skills needed to be a successful internet marketer. Looking back, I really wish I would have take the SEO assignments more seriously, and spent more time on my AdWords campaign. I plan on keeping my website up and running and continuously improving it over the years. Hopefully I will continue to learn new techniques along the way and build my website to its fullest capabilities.This entry was posted in Internet Marketing by Dan Kehr with no comments yet